From focus group testing to mall intercepts measuring consumer shopping habits, Steele Branding is actively involved in analyzing, directing and conducting consumer research projects for its clients.
Generally, the process begins with the agency and client defining the research objectives and the scope of the project. Once parameters are established, an outline is written and reexamined to determine the best ways to achieve the objectives, one of which may be retaining a professional research firm.
Some of the research projects we’ve conducted include:
- Brand Awareness Testing
- Advertising Effectiveness Testing
- Concept Evaluation Testing
- Product Performance Testing
- Customer Satisfaction Testing