The agency business calls for a more Zen-like approach to plan development with each passing day. That is to say that we are seeing a need to make sure that every strategic plan we develop is explored with the thought in mind, right from the get go, of how to maximize online marketing, and the digital media options that make sense. At Steele this includes, of course, social media campaigns.

The latest trend in marketing today is certainly about positioning the brand to “become one” with a particular universe of potential customers. To do this effectively we must merge traditional and interactive market groups into one exciting and vibrant creative ensemble.