Southern Idaho Tourism
The competition for tourists is intense. However, Steele has been able to increase both awareness and new visits to Southern Idaho through a savvy combination of traditional and new media.
Farm Bureau Insurance
Farm Bureau Mutual Insurance Company of Idaho is a company with strong products and great service. All that was missing from their business model was compelling and consistent marketing. Steele has successfully provided that branding assistance and helped foster consistent growth.
Portneuf Medical Center
A new brand was created when Bannock Regional Medical Center merged with Pocatello Regional Medical Center in 2000. A marketing effort helped forge the very best of both organizations into a new, forward thinking healthcare center that focuses on the needs and aspirations of the community.
Simplot Agribusiness
Branding for a large, diverse company can be challenging. However, Steele has helped Simplot Agribusiness maintain an honest, direct communications appeal for nearly 30 years. A recent example of this work was a campaign created to help communicate the benefits of the Smoky Canyon Mine.
The Regional Development Alliance
Here’s another southeast Idaho brand that was built from the ground up. That’s right, Steele created everything from the corporate identity to company collateral, and print and radio campaigns.
LEADERS OF THE BRAND
Our work. It’s the part of what we do at Steele that everyone sees. Our strategic marketing communications have been helping add clarity and marketing substance to our clients brands for the last 30 years. We’ve help large corporations and small company’s both retail and B2B, survive and thrive.
However, we think you’ll find those characteristics of Steele that you don’t see even more impressive. Unfortunately we can’t show you a thought. We can’t illustrate experience, research, or intuition…not even in a website.
So in the end we are left with words and pictures. Very fine words and pictures and web programming and film and video, and radio, and billboards, and brochures, and newspaper at that…but creating these isn’t what set us in motion 30 years ago. And it’s not what sets us apart today. At Steele our ability to understand your customers and those motivates them is the essence of what motivates us.