Web/New Media Services – Interactivity has become a key term for a number of new media use options evolving from the rapid dissemination of Internet access points. New media has been described as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. [At Steele this approach compliments the "one-to-many" model of traditional mass communication with the possibility of a "many-to-many" web of communication.