NEW MEDIA SERVICES

At Steele we’ve seen it all. We started as a small two-man shop located on the banks of the Portneuf River in Pocatello. From there we grew into a 26- person agency and eventually opened a second office in Boise. While management by monarchy didn’t endure, the legacy of creating great work does.

We’ve won a semi-truck full of awards and even given birth to half a dozen or so other agencies still doing business in the state. Through it all the one thing that has remained constant is the drive to be the best. This, and this as you might suspect, has less to do with size and more to do with inspiration and perspiration.

Traditional advertising channels include: television, radio, newspapers, magazines, and outdoor (billboards). The growth in usage of the Internet has added a sixth media outlet (online advertising) to the mix.

A few years ago years there were three major TV networks. There was an era when advertising during prime time on those three networks could reach 80% of the households in the US. Back then most households got a newspaper delivered to their doorstep every day.

With todays changing media landscape one can easily get distracted with the communication task at hand. At Steele we simply let each of our clients’ brand light the way. By keeping their core competencies at the forefront of our decision making process we are able to continually make the right choice.

We can't say it often enough, Steele believes great advertising is the product of the collective experience, imagination and energy of talented, creative people. We also believe that creativity is not limited to the "creative" department, but is the province of everyone in our company.

• Jim Steele – CEO and Chief Creative Officer
• Scott Elliott – Associate Creative Director
• Mike Lyon – Senior Art Director
• Brant Peery – Director of New Media
• Amy Cordell – Production Coordinator
• Debbie Rice – Accounting Manager

Industry Experience

Steele & Associates and their employees have a breadth of experience in a wide variety of industries. We bring a perspective to your industry you won't find anywhere else.

Convenience

Steele's full-service Pocatello office is located in the heart of southeast Idaho. In addition, our technological make-up allows us to work with clients anywhere, just as if they were next door.

Talent

The agency's creative portfolio has been recognized locally, regionally and nationally for its strategic clarity, creative power, and media prowess.

Wisdom

Taken together, the staff and resources of Steele & Associates represent the single-most senior team of marketing management professionals that southeast Idaho has to offer.

Smarts

Combined with the network of strategic alliances and partners we've created in 20 years of business, no other agency offers you a comparable level of strategic planning, marketing savvy or cost effectiveness.